Претставува избор на приоритетни активности според: итноста на потребите што треба да се задоволат, сериозноста на проблемите што треба да се решат, како и можностите на активностите предвидени како успешни. При формулирање на стратегијата, целите се избираат и се класифицираат, а нивните нивоа се определуваат.
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